Google depends on volunteers called Neighborhood Guides to keep Look and Maps upgraded with data around nearby businesses and attractions. These volunteers contribute audits, photographs, and recordings that assist you make choices when going by a modern put. In spite of the fact that they do it to advantage searchers, Nearby Guides get virtual rewards

Last year was the year of change for search, especially for schema markup. We saw a significant loss in clicks due to changes made to certain rich results, while simultaneously witnessing the most number of new rich results introduced by Google in a year. In August, I even asked myself, are rich results dead? Good

Deep in the PPC ad platforms, there are plenty of hidden features that can improve performance and ease the management of ad campaigns. Some features are “opt-outs” that are valuable for optimizations and campaign efficiency. These ad platforms are complicated and always evolving so the average user may not be aware of some lesser-known opportunities.

As a marketing agency, the bottom line for your clients comes down to how well you’re managing their budget. No one likes the idea of wasted ad spend, but often, it can be hard to tell which funds are actually being put to good use. Indeed when a campaign is fruitful, it,s vital to get

Google has announced a new trend change detection feature in Google Analytics. This new capability will allow you to more easily identify subtle but meaningful shifts in data trends over time. We’ve just introduced trend change detection, a new type of insight that surfaces subtle but long-lasting and important changes in your data. It works

Google’s John Mueller answered an interesting question about what actually happens after clicking the “validate a fix” link in Search Console if the 404 status still exists. John Mueller explained what’s going on with that “validate a fix” function. What Causes A 404 Status Code And How Should It Be Dealt With? When a browser

This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months.  At the time of writing, Google’s “Search Generative Experience (SGE)” is still experimental. There’s much anxiety about what the in-platform chatbot will mean for SEO results,

Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strategy. In the current state of paid, the main overarching theme is, you guessed it, AI and machine learning. As paid media platforms get smarter and constantly find ways to infuse AI into

WordPress released the results of their annual user and developer survey which showed mixed feelings about the direction the software is going and an increasing sense of not being welcome in the overall WordPress community. The Gutenberg Editor Gutenberg is the modernized version of the the default site editor which brings the paradigm of a